Core Values, Purpose and Niche

Core Values

Positive Energy

Friendly, Enthusiastic, Motivating and Encouraging

The power of our energy can lead to great outcomes. The ability to see the positive in situations even with the difficult circumstances and the willingness to make it better.

“People won’t remember what you said, they will remember how you made them feel.”

Driven to Serve

Competitive, Committed, Exceed the Need

The high level of service we provide internally and externally defines our culture. Together with our Partners, CCB is committed to competitively represent our brands to exceed the needs of our Customers.

“Service is what we do and who we are.”

Caring and Compassionate

Empathetic, Supportive, Displays Perspective and Sense of Family

We may come from different paths, yet we need to have perspective and empathy to support each other. Being there for someone when they need to talk or being there to listen. Feeling of family.

“We find the best way to love someone is not to change them, instead, help them reveal the greatest version of themselves.”

Passion to Grow

Curious, Self-Motivated, Eager to Learn, Open to Change

We need to have the curiosity to expand beyond our current abilities by acquiring knowledge to reach new heights within ourselves. Believe in your potential by stretching & challenging yourself to learn something new.

“A passion for growth will put you on a long-term path for success.”

Accountability to the Team

Reliable, Trustworthy, Honest and Self Aware

We succeed with an attitude that we are working towards the greater good of the company… together! Have open and honest communication with everyone on the team. Respect for all departments and needs of others as we work on building strong relationships.

“Wisdom stems from personal accountability. We all make mistakes, own them… learn from them. Don’t throw away the lesson by blaming others.”


Delivering the brands that bring friends together.®


We Deliver…

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