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Since the late 1990s and early 2000s, there has been an explosion in the number of craft breweries and craft beers sold across the United States. From brewpubs to micro-breweries, craft beer loves now have more choices than ever before. The rise of craft beer can be attributed to a number of reasons.
Changing Legislation – New laws and ordinances across America helped create the right legal conditions for craft breweries, brewpubs, and microbreweries to exist. Before the change in laws, outdated legislation (often leftover from the Prohibition Era) prevented these small business ventures from coming into operation.
Experimentation – Enthusiast beer drinkers over the years have sought to expand their beer knowledge and diversify their beer palette. Thanks to these curious consumers, the trend for craft beer consumption caught on with the mainstream crowd.
Unique Brews – Beer drinkers weren’t the only ones experimenting. More and more brewmasters sought to differentiate their craft by creating new and unique styles. The brewmasters’ love for beer and their revolutionary pilot batches paved the way for an ever-growing and changing craft beer market.
The Experience – Breweries now offer more than just beer in a bottle. Brewpubs and microbreweries sell their consumers an “experience” by adding food and entertainment to the mix. Craft beer lovers now flock to these restaurants and tasting rooms to enjoy a relaxed evening with friends, looking to escape the bar scene.
Infographic Source: http://www.theagencysd.com/2013/08/rise-of-the-craft-beer-revolution/