News

At College City Beverage (CCB), we are excited to announce a significant milestone in our journey—an evolved logo! This change was about a fresh look and represents our evolving identity and commitment to the communities we serve.

Why an Evolved Logo?
As we continue to grow and change, it’s become clear that our logo should reflect who we are today and mirror the future we envision. Inspired by our “Driven To Serve” platform, the evolved logo symbolizes our dedication to giving back. This principle has guided our actions and decisions, encouraging us to support local initiatives and contribute positively as often as possible.

Our logo evolution is also a nod to the dynamic nature of the beverage industry and our role within it. As a premier distributor of Anheuser-Busch products and a diverse range of craft beers, wines, spirits, THC, and non-alcoholic products, staying relevant and responsive to market trends is essential. The updated design respects our past and propels us into the future with renewed energy and focus.

What the Evolved Logo Represents
The logo is designed to reflect both the heritage and the forward-looking aspirations of CCB. It maintains elements that honor our longstanding history, particularly our roots dating back to when the Sawyer and Blaisdell families purchased the business in 1978. At the same time, it introduces modern touches and clean lines that point to our professionalism and the high standards we uphold in every aspect of our operations.

Embracing the Future
While we are proud of our previous logo and the journey it represented, we are thrilled to step into this new era with a logo that better represents our current culture and aspirations. We believe this evolved visual identity will strengthen our bond with our partners, customers, and the communities we serve, reaffirming our commitment to excellence and service.