News

Preparation

Distributing beer to the Ryder Cup was a once in a lifetime experience, and the College City Beverage team was up for the demand. With a $25,000 fee for putting a dent in the grass, delivering thousands and thousands of cases of beer provided quite a challenge. However, as Joe said, “With the group we have at College City, it always comes together.”

The Build-In, Prior To The Event

17 semi truck loads full of product:

• 19,000+ cases of canned beer
• 150 kegs of European brands for the main bar and the Draft Serve
• 50 kegs Domestic for Draft Serve Units

Setting up required:

• 4 John Deere gators
• 3 electric golf carts
• 3 Pickup trucks
• 4-8 people worked Monday-Friday 8am-10pm
• Over 100 places to buy beer
• Over 90 warm storage locations to deliver
• 16 cold storage units on site to deliver
• Over 200 portable ice bins to keep beer cold
• Over 125 total draft beer handles, most of them needed to be built from start to finish

During The Event

Working

• Employees worked one of three shifts (6am-4pm, Eve Shift 4pm-Midnight, 8pm-3am)
• We made use of our mobile office onsite for admin and breaks

Delivering Beer

• Ensured each beer location stayed stocked
• Used only golf carts to service beer locations during the day
• Delivered an 1-2 semi loads each night during the week of the event