MARCH 2026 – KING OF THE MONTH

THOMAS LARSCHEID

Nominated by: Jeff Carpenter, Tori Cinnamon, Jason Scherer

Why: Driven to Serve, Passion to Grow

Thomas has been crushing Woodbury — grabbing competitor space, refreshing displays weekly, and getting creative with POCM. He locked a 50-case War Pigs display with an April Beer-of-the-Month, and with Chris Tweit turned CCB into Cub W&S’s go-to for limited THC space.

He has great delivery-team communication and a relentless “fix it” attitude. Q1 was stellar: Thomas crushed PFP, maximized incentives, secured 2 full Cutwater doors, and dominated the GOAT and Good Boy incentives. His massive off-premise displays even drew Sam’s Club corporate attention. Team-first, passionate, and always protecting and growing his space.