Meet The Ritas
As you likely know, College City Beverage is a big fan of beer. We’re also a big fan of non-beer beverages, too. So, we would like to introduce you to one of our friends, the Ritas! While the ritas are a flavored malt beverage, their unique flavor profiles and ingredients qualify them in the non- or extra-beer category.
The Ritas, a flavored beer margarita mix, come in a range of tasty options: Lime, Raspberry, Strawberry, Mango, Cranberry, and Lemonade. Their launch was met with overwhelming success, including being the Nielsen Breakthrough Innovation Winner in 2014.
And if you know the Ritas fairly well, add another twist using these hacks. You can add a few extra drops of lime juice, or use the Rita to make a slush drink, Arnie Palmer, or sangria.
Next time you’re at the beach (or wishing you were), bring along these delicious little drinks. Who knew Bud Light could be so diversely flavorful.
